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Private Label Credit Cards |
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Private label credit cards are credit cards that have been branded with a specific company name. Although they look like store-issued credit cards, private label credit cards are major credit cards as the account number will have as part of it the unique sequence that identifies the credit card as Visa, MasterCard, Discover Card or American Express. Private label credit cards offer business owners a low-risk way to develop brand recognition and customer loyalty. Even though the name of a private business is on the front of the card, another company will handle the issuing and processing of Private label credit cards.
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Credit Card Definitions > N - Z > Private Label Credit Cards
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