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Affinity Card |
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An affinity card is a branded credit card that is co-issued by a bank and the organization whose logo appears on the card.
They are called affinity cards because the card issuer and the sponsoring organization co-market the card to the organization's customers or members in hopes of enticing them to carry the card.
What does an affinity card look like?
If you're carrying a VISA or MasterCard with your favorite sports team's logo on it, you're carrying an affinity card. But it's not just sports. Airlines have their own affinity cards as do charities and a host of other businesses and organizations. Even labor unions make affinity cards available to their members.
Why does anyone bother issuing affinity cards?
It's all about the money. usually the sponsoring organization gets a piece of the revenues that each card generates. Also, depending upon the arrangement, the affinity card holder may get cash back or special discounts when they use their affinity card to make purchases from the sponsoring organization.
There are over 2500 different affinity cards on the market today. Surely you'll be able to find one that suits you to a "T".
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Credit Card Definitions > A - E > Affinity Card
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