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Visa To Launch Campaign To Protect Consumer Data

Visa To Launch Campaign To Protect Consumer Data

Visa, in conjunction with the United States Chamber of Commerce, has started a new program designed to protect customer information and reduce the occurrence of fraud by encouraging merchants and payment companies to work together.  While the payments industry has taken an active role in protecting consumer information, the new campaign will help to establish open communication between merchants and payment companies to make certain everything possible is being done to prevent fraud.

Visa will hold seminars nationwide to help businesses understand the requirements for handling consumer information and learn to reduce credit card fraud.  The program will include a four step plan that will assist businesses in developing better security for themselves and their customers.  Visa is suggesting that sales receipts containing account numbers be protected, that merchants only do business with suppliers that comply with security requirements, that business owners educate employees on how to prevent skimming and reduce fraud in checkout lines, and limiting employee access to the personal information of credit card holders. 

Credit card fraud is a major problem, which leads to the loss of millions of dollars each year.  Visa hope the new campaign will give an extra measure of security to cardholders and reduce losses incurred by merchants.




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